The TTAB issued its decision sustaining Opposition No. 91303348, finding in favor of Kyle Hoffmann (defendant) against Sage Global Services Limited (plaintiff) regarding the BRAVOSAGE trademark application. The opposition proceeding was tracked under TTAB case number 91303348. This decision concludes the administrative opposition phase of the trademark dispute.

Parties involved in trademark opposition proceedings should note that this represents a final TTAB decision. Sage Global Services Limited, as the losing party, may appeal this decision to a federal district court within 60 days or to the U.S. Court of Appeals for the Federal Circuit. Trademark practitioners should review this decision for guidance on opposition procedures and likelihood of confusion analysis standards.