YETI Coolers, LLC, a US-based manufacturer and retailer of outdoor coolers and related products, filed an opposition proceeding against Hangzhou Shuzheng International Trade Co., Ltd.'s trademark application for NOTYETING. The TTAB assigned Opposition No. TTAB91306354-20260403, with notice and trial dates sent to both parties. The proceeding challenges the registration of the NOTYETING mark, which YETI claims conflicts with its established trademark rights.

The defendant, Hangzhou Shuzheng International Trade Co., Ltd., must file an answer to the opposition by the deadline specified in the notice sent by the TTAB. Failure to respond may result in default judgment in favor of YETI. Both parties should prepare for discovery and potential settlement discussions, as trademark oppositions can involve substantial litigation costs. Any business importing or manufacturing goods under similar marks should review their trademark portfolios for potential conflicts with YETI's established brand.