The TTAB issued a Board Decision sustaining Opposition No. TTAB91303216, filed by Chewy, Inc. against Tuff Pupper LLC's trademark application for SUPERCHEWY. The opposition was sustained based on likelihood of confusion with Chewy's established CH EWY mark in connection with pet-related goods and services. This is a final adjudication binding on the parties to this proceeding.

Trademark applicants and practitioners should note that the TTAB applied likelihood-of-confusion analysis between marks in the pet products industry. Tuff Pupper LLC is now barred from registering the SUPERCHEWY mark as a result of this decision. Other entities seeking to register marks similar to established pet product brands should conduct thorough clearance searches and be prepared to defend against oppositions from brand owners with well-known marks.