Affiliate Marketing Rule PRA Clearance Extension Request

Detected March 31st, 2026

Summary

The Federal Trade Commission has requested OMB extend for three years the Paperwork Reduction Act clearance for information collection requirements under the Affiliate Marketing Rule (16 CFR part 680) and shared CFPB Regulation V enforcement. The current clearance expires April 30, 2026. The FTC is providing a second opportunity for public comment during this renewal process.

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What changed

The FTC is requesting a three-year extension of the Paperwork Reduction Act clearance (OMB Control No. 3084-0131) for the Affiliate Marketing Rule. The current clearance expires on April 30, 2026. This notice provides a second opportunity for public comment while seeking OMB approval to renew the pre-existing clearance. No substantive changes to the rule are being made—the underlying disclosure requirements under 16 CFR part 680 remain unchanged.

Motor vehicle dealers and other covered entities should note that this is a routine administrative renewal with no new compliance obligations. The estimated annual burden is 7,880 hours with labor costs of $429,838. The public comment period closes April 29, 2026. Entities may submit comments via www.reginfo.gov/public/do/PRAMain. No action is required beyond potentially submitting comments if desired.

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Content

ACTION:

Notice and request for comment.

SUMMARY:

The Federal Trade Commission (FTC or Commission) requests that the Office of Management and Budget (OMB) extend for three
years the current Paperwork Reduction Act (PRA) clearance for information collection requirements of its Affiliate Marketing
Rule, which applies to certain motor vehicle dealers, and its shared enforcement with the Consumer Financial Protection Bureau
(CFPB) of the provisions (subpart C) of the CFPB's Regulation V regarding other entities (CFPB Rule). The current clearance
expires on April 30, 2026.

DATES:

Comments must be received by April 29, 2026.

ADDRESSES:

Written comments and recommendations for the proposed information collection should be sent within 30 days of publication
of this notice to www.reginfo.gov/public/do/PRAMain. Find this particular information collection and its accompanying supporting statement by selecting “Currently under 30-day
Review—Open for Public Comments” or by using the search function. The reginfo.gov web link is a United States Government website produced by OMB and the General Services Administration (GSA). Under PRA requirements,
OMB's Office of Information and Regulatory Affairs (OIRA) reviews Federal information collections.

FOR FURTHER INFORMATION CONTACT:

David Walko, Attorney, Division of Privacy and Identity Protection, Bureau of Consumer Protection, Federal Trade Commission,
600 Pennsylvania Avenue NW, Washington, DC 20580, (202) 326-2880.

SUPPLEMENTARY INFORMATION:

Title: Affiliate Marketing Rule (16 CFR part 680).

OMB Control Number: 3084-0131.

Type of Review: Extension of currently approved collection.

Affected Public: Businesses and other for-profit entities.

Estimated Annual Burden Hours: 7,880.

Estimated Annual Labor Costs: $429,838.

Estimated Annual Non-Labor Costs: de minimis.

Abstract: The Affiliate Marketing Rule, 16 CFR part 680 (Affiliate Marketing Rule or Rule) requires covered entities to provide consumers
with notice and an opportunity to opt out of the use of certain information before sending marketing solicitations. The Rule
has no recordkeeping or reporting requirements. On December 23, 2025, the Commission sought comment on the disclosure requirements
associated with the Rule. 90 FR 60101. No relevant comments were received. For more details about the Rule requirements, the
background behind these information collection provisions, and the basis for these calculations, see 90 FR 60101 (Dec. 23,
2025).

Pursuant to the OMB regulations, 5 CFR part 1320, that implement the PRA, 44 U.S.C. 3501 et seq., the FTC is providing this second opportunity for public comment while seeking OMB approval to renew the pre-existing clearance
for those information collection requirements.

Your comment—including your name and your state—will be placed on the public record of this proceeding. Because your comment
will be made public, you are solely responsible for making sure that your comment does not include any sensitive personal
information, such as anyone's Social Security number; date of birth; driver's license number or other state identification
number, or foreign country equivalent; passport number; financial account number; or credit or debit card number. You are
also solely responsible for making sure that your comment does not include any sensitive health information, such as medical
records or other individually identifiable health information. In addition, your comment should not include any “trade secret
or any commercial or financial information which . . . is privileged or confidential” —as provided by Section 6(f) of the
FTC Act, 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2), 16 CFR 4.10(a)(2)—including in particular competitively sensitive information
such as costs, sales statistics, inventories, formulas, patterns, devices, manufacturing processes, or customer names.

Josephine Liu, Assistant General Counsel for Legal Counsel. [FR Doc. 2026-06057 Filed 3-27-26; 8:45 am] BILLING CODE 6750-01-P