FANCAPITAL

Abstract

Entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; online digital publishing services; entertainment services, namely, live virtual personal appearances by music, movie, fashion, sports and social media celebrities; providing information and news commentary over the Internet in the fields of celebrities, sports, pop culture, fitness, and entertainment; providing a website featuring non-downloadable videos and multimedia content featuring celebrity news and interviews, sports, fashion, pop culture, food, beauty, fitness, lifestyle, shopping, entertainment, and travel, accessible by audio, video and computer networks; online journals, namely, blogs featuring positive views, role models, empowering messages, insights into trends, interviews, and news and information in the fields of celebrities, sports, fashion, pop culture, food, beauty, fitness, lifestyle, shopping, entertainment, and travel; providing an interactive website for users to play online games of skill and interact with website content and thereby earn points redeemable for access to exclusive content, coupons, rebates, discounts and special offerings on goods and services provided by website sponsors; providing entertainment services, namely, providing entertainment services in the nature of a website featuring non-downloadable video, photographs, images, audio, and text through a website and via a global computer network in the field of entertainment; Advertising and promotion services; marketing services; market research services; the bringing together for the benefit of others of a variety of digital media services enabling customers to conveniently view and purchase those services from an internet website; marketing services and digital media services, namely, social media marketing, internet marketing, conducting pay per click marketing campaigns, conducting social media marketing campaigns; advertising and digital media services, namely, producing advertising and digital media campaigns for businesses; marketing consulting, namely, development of marketing campaigns for others; advertising and marketing services to fanbases of sports, entertainment, brands, and media companies provided by means of direct and indirect methods of marketing communications, namely, advertising social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; advertising and publicity services to fanbases, namely, promoting the goods, services, brand identity and commercial information and news of third parties through electronic, print, audio, video, digital and on-line medium; advertising, marketing and promotion services; arranging and conducting a variety of fan engagement activations for promotional or advertising purposes, namely, special events for promotional and advertising purposes; fan consultation services, namely, creative and strategic consultation regarding fan development for commercial and promotional purposes and production of marketing campaigns; marketing consulting; promoting and marketing the goods and services of others by developing and executing fan centric events and promotional marketing campaigns, sponsorships, public relations, and sports, entertainment, fashion and music sponsorships; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with fanbases of sports teams, athletes, performing artists, sports competitions, and entertainment events and exhibitions; providing marketing consulting in the field of social media; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging fan-based marketing solutions; customer loyalty services and customer club services, for commercial, promotiona...