TREASURE PLAY

Abstract

Downloadable game software; Downloadable software development kits (SDK); Downloadable software in the nature of a mobile application for providing in-game rewards and completing game quests; Providing online non-downloadable computer software platforms for providing in-game rewards and completing game quests; Providing online non-downloadable computer software platforms for tracking and measuring application downloads, installations and use to determine and analyze efficacy of marketing campaigns; Providing online non-downloadable computer software platforms for determining marketing attribution for application installations, launches or other in-app conversion events; Advertisement via mobile phone networks; Online advertising via a computer communications network; Provision of advertising space by electronic means and global information networks