DIAGEO

Abstract

Entertainment services, namely, providing on-line, non-downloadable virtual goods, namely, non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eye wear, jewellery and handbags for use in virtual environments created for entertainment purposes; entertainment and educational services in the nature of organizing, arranging, and hosting virtual performances, art exhibition services and social entertainment events on-line; virtual reality and interactive game services provided on-line from a global computer network and through wireless networks and electronic devices; planning and hosting of virtual events, namely, organizing, arranging, and conducting virtual social, cultural, experiential, and educational events in the metaverse and virtual worlds; entertainment services, namely, providing on-line non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings for use in the virtual world created for entertainment purposes; entertainment services, namely providing virtual environments in which users can interact, for recreational purposes, for entertainment purposes; educational services, namely, providing on-line training courses in the field of operating a virtual bar or restaurant offering virtual food and beverages; entertainment services, namely, conducting actual and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; entertainment services, namely, providing non-downloadable image files of digital overlays of digital art, photographs, and videos and audio recordings featuring digital animated and non-animated designs, characters, avatars, and digital overlays, for use in virtual environments created for entertainment purposes; entertainment services provided via on-line virtual environment, namely, providing ongoing webisodes featuring alcoholic and non-alcoholic beverage products via a global computer network; production of educational and entertainment content for use in the metaverse, virtual reality, augmented reality, mixed reality, extended reality environments, or a combination thereof; organizing and conducting events, exhibitions, expositions and conferences for entertainment purposes via interactive entertainment, virtual reality, augmented reality, mixed reality, extended reality environments, or a combination thereof.; Retail store services featuring alcoholic and non-alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens; providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (nfts) for on-line purchase of goods and services; retail store services and online store services featuring virtual goods, namely, beverages, food, and clothing for use in online virtual worlds; provision of an online marketplace for buyers and sellers of downloadable digital files of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags authenticated by non-fungible tokens (NFTs); customer relationship management via chatbot.; Downloadable digital image files of art authenticated by non-fungible tokens (NFTs) using with blockchain technology; Downloadable photographs authenticated by non-fungible tokens (NFTs); downloadable computer game software featuring virtual goods, namely non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use in online virtual worlds; downloadable interactive game programs; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse an...