Automatically generating baskets of items to be recommended to users of an online system

Abstract

Embodiments relate to automatically generating a basket of items to be recommended to a user of an online system. The online system communicates a basket opportunity to a group of retailers, wherein the basket opportunity defines a plurality of item categories each associated with a respective item to be included in a basket. The online system receives, from each retailer in response to the basket opportunity, a respective bid of a plurality of bids for the basket opportunity. The online system applies a computer model to each bid to determine a score for each bid and selects a winning bid for the user based on determined scores for the bids. For each item category, the online system populates the basket with a respective item from a catalog of a retailer that is associated with the winning bid. The online system then presents the basket with items to the user.

CPC Classifications