Causal multi-touch attribution

Abstract

An apparatus and method for causal multi-touch attribution are described. One or more aspects of the apparatus and method include a time series component configured to generate an ordered series representing a plurality of precursor events corresponding to a result event, wherein each of the precursor events is associated with an event category from a set of event categories; a temporal convolution network configured to generate a series of predictive values corresponding to the plurality of precursor events by computing a plurality of hidden vector representations for at least one of the precursor events; and an attribution component configured to compute an attribution value for each of the event categories based on the series of predictive values.

CPC Classifications