SYSTEM AND METHOD FOR PREDICTING GIFT PREFERENCES USING SOCIAL MEDIA DATA

Abstract

A system and method are provided for predicting gift preferences using a person's social media data. For example, natural language processing, image recognition, and machine learning models can be used by a recommender system to generate personalized gift recommendations based on a person's behaviors and interests extracted from their social media activity. The recommender system can use a machine learning (ML) model for text-and image-based analysis to distill semantic content from social media data of the gift recipient, generating a profile from the semantic content. A prediction model predicts gift preferences based on the profile, and gift recommendations are made based on the gift preferences. The recommender system includes features to adhere to the user's data-privacy selections.

CPC Classifications