DYNAMIC DIGITAL SIGNAGE BASED ON REAL-TIME MOVEMENT

Abstract

A method includes receiving, via a phased array antenna, signals from one or more wireless devices, determining a location and a movement of each of the one or more wireless devices, and selecting an advertisement from a database of advertisements for display by a digital signage device based on whether the one or more wireless devices are in a first group that is localized within a particular radius, whether the one or more wireless devices are in a second group that is not localized within the particular radius, and, if at least one of the one or more wireless devices is not in the first group or the second group, whether the at least one of the one or more wireless devices is moving faster than a threshold velocity relative to the digital signage device.

CPC Classifications