← USPTO Patent Applications

DYNAMIC AD AUDIENCE OPTIMIZATION AND STAGE TRANSITION FRAMEWORK

Application US20260087521A1 Kind: A1 Mar 26, 2026

Assignee

Microsoft Technology Licensing, LLC

Inventors

Lijun Peng, Xinruo Jing, Xueqian Tang, Yuzhang Hu, Tao Cai, Ruiqi Li, Yi Wu

Abstract

Artificial intelligence (AI) techniques for connection networking are described. A method comprises receiving an input vector by a multi-tower machine learning (ML) model for a content delivery system of a connection network system, generating a set of user embeddings from a first vector of the input vector by a first tower of the multi-tower ML model based on the activity data associated with users of the connection network system, generating a set of campaign embeddings from a second vector of the input vector by a second tower of the multi-tower ML model based on the textual description of the content delivery campaign, generate a metric based on a subset of the user embeddings and a subset of the campaign embeddings, selecting audience user identifiers based on the metric, and sending content items for the content delivery campaign to electronic devices of the audience user identifiers.

CPC Classifications

G06Q 30/0269 G06N 3/048 G06Q 30/0205 G06Q 30/0244 G06Q 30/0276

Filing Date

2024-09-20

Application No.

18891431