DYNAMIC AD AUDIENCE OPTIMIZATION AND STAGE TRANSITION FRAMEWORK
Assignee
Microsoft Technology Licensing, LLC
Inventors
Lijun Peng, Xinruo Jing, Xueqian Tang, Yuzhang Hu, Tao Cai, Ruiqi Li, Yi Wu
Abstract
Artificial intelligence (AI) techniques for connection networking are described. A method comprises receiving an input vector by a multi-tower machine learning (ML) model for a content delivery system of a connection network system, generating a set of user embeddings from a first vector of the input vector by a first tower of the multi-tower ML model based on the activity data associated with users of the connection network system, generating a set of campaign embeddings from a second vector of the input vector by a second tower of the multi-tower ML model based on the textual description of the content delivery campaign, generate a metric based on a subset of the user embeddings and a subset of the campaign embeddings, selecting audience user identifiers based on the metric, and sending content items for the content delivery campaign to electronic devices of the audience user identifiers.
CPC Classifications
Filing Date
2024-09-20
Application No.
18891431