Generating User Interface by Joint Content Selection from Different Selection Processes

Abstract

An online system selects content for placement in positions of a display on a user device. The online system selects a first set of content items according to a first content selection process and a second set of content items according to a second content selection process. To combine the different sets of content items dynamically, the first set of content items and second set of content items are evaluated by a joint impression scoring that includes factors prioritizing user, intrinsic, and other values. The respective contribution by the different factors may be adjusted by one or more adjustable weights, enabling different situations to effect different combinations of content items from the different content selection processes.

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