SYSTEM AND METHOD TO IMPLEMENT A LOTTERY GAME WITH INCENTIVES FOR PLAYERS TO SPEND LOTTERY WINNINGS AT SPECIFIED THIRD PARTY RETAIL VENDORS

Abstract

A system and method for play of a lottery bonus game encourages players to visit and spend winnings from the lottery game at a third party vendor establishment. Lottery tickets are provided having indicia thereon that identifies one of a plurality of third party vendors. The players have a personalized digital wallet that includes sub-wallets for each of the third party vendors. Upon a player redeeming a lottery ticket, the winnings from the winning lottery ticket are credited to the sub-wallet for the third party vendor identified on the winning lottery ticket. Instructions are provided to the player to visit and spend the winnings credited to the sub-wallet at the third party vendor establishment. An incentive is transferred to the player having a value proportional to the winnings spent at the third party vendor establishment.

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