INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING SYSTEM, INFORMATION PROCESSING METHOD, AND COMPUTER PROGRAM PRODUCT FOR INFORMATION PROCESSING

Abstract

A face image of a customer A viewing an advertisement displayed on an advertisement display is captured by a camera, and a facial feature amount is acquired from the captured face image in a terminal device. A face image of a customer B purchased a commodity at a POS terminal is captured by a camera, and a facial feature amount is acquired from the captured face image in a terminal device. When it is determined that these customers are the same person based on comparison result of the facial feature amounts, the commodity viewed on the advertisement display and the commodity purchased at the POS terminal are specified. Then, it is determined whether these commodities are the same commodity. If the commodities are the same commodity, it is determined that the advertisement display is effective.

CPC Classifications