SYSTEMS AND METHODS FOR AD INSERTION

Abstract

A method that includes receiving a manifest for playing a media item, where the manifest comprises segment locator information for a content break (e.g., pre-roll, mid-roll, or post-roll content break) in the media item, the segment locator information for enabling the player to request a set of content break segments, the segment locator information comprising: i) a set of SIDs or ii) SID template information that can be used by the player to generate the set of SIDs, and the content break having a duration. The method also includes, after receiving the manifest, sending a content break information request for content break information regarding the content break. The method also includes receiving a response to the content break information request and, based on information included in the response to the content break information request, determining whether to shorten (e.g. skip playing a portion or portions of) the originally-intended content break.

CPC Classifications