ARTIFICIAL INTELLIGENCE-BASED MARKETING CAMPAIGN ENHANCEMENT SYSTEM AND METHOD

Abstract

A system for enhancing targeted marketing campaigns utilizes an artificial intelligence module to automatically identify additional individuals to include in an audience or to exclude from the audience to optimize the campaign's total revenue or return on investment (ROI) or provide a balance between revenue and ROI. The artificial intelligence module is also able to modify the content of the messages to more accurately reflect a brand voice and to determine optimal times to send messages for the campaign.

CPC Classifications