SYSTEMS AND METHODS FOR INTEGRATING THIRD PARTY OFFERS FROM MULTIPLE AGGREGATORS INTO A SINGLE MESSAGE

Abstract

A method may include: an email distributor generating an email using a template comprising static content and placeholders for dynamic content and sending the email to a customer using a customer email client; in response to the email being opened: a customer electronic device executing the scripts that call an email content optimizer for the dynamic content; the email content optimizer calling an email experience service with the calls for the dynamic content; the email experience service requesting recommendation engine for the dynamic offer content; the recommendation engine ranking the dynamic content; the email experience service receiving the ranked dynamic content, retrieving metadata for the dynamic content from an offer catalog, combining the ranked dynamic content and the metadata, receiving the combined ranked dynamic content and the metadata, and populating the placeholders in the email template with the dynamic content and the metadata.

CPC Classifications