Machine Learning Techniques for Improving Creative Impact

Abstract

Systems and methods for creative analysis using a two-stage machine learning creative analysis engine are provided. The two-stage machine learning creative analysis engine includes a first stage machine learning model that predicts a KPI value for a creative based upon the operational features of the creative. Residuals of the first stage machine learning model are provided as target variables to a second stage machine learning model that predicts the residuals using creative features of the creative.

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